Client: Virgin Media
Revolutionary Culture Change
Ntl:Telewest aka Virgin Mediawanted to build a strong, aligned culture that balances the need for real focus on the customer and the need for enhanced performance from its people. Following the work on the integration of Telewest and the announcement of the Virgin Mobile deal, there was a real need to address the issue of culture change. They wished to create a shared sense of what it means to be in the new, combined organisation and align their people around some core customer focused principles.
To this end, they asked 7days to help them design, develop and deliver a far-reaching Engagement Project that would begin to embed the culture change required throughout the organisation aligned to where they are heading strategically and the re-branding activities towards becoming Virgin Media.
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Virgin Media:
Revolutionary Culture Change
Ntl:Telewest aka Virgin Mediawanted to build a strong, aligned culture that balances the need for real focus on the customer and the need for enhanced performance from its people. Following the work on the integration of Telewest and the announcement of the Virgin Mobile deal, there was a real need to address the issue of culture change. They wished to create a shared sense of what it means to be in the new, combined organisation and align their people around some core customer focused principles.
To this end, they asked 7days to help them design, develop and deliver a far-reaching Engagement Project that would begin to embed the culture change required throughout the organisation aligned to where they are heading strategically and the re-branding activities towards becoming Virgin Media.
Read more>