Client: DeVere
Culture Change & Engagement
7days worked with the De Vere Group to engage all their staff across three brands - De Vere Hotels, Village Hotels and Greens Health Clubs - in both customer brand values and corporate cultural values. Under the banner of 'Shine', we designed a series of 3 day launch events for all the hotel and club senior teams to introduce the values and to help these key leaders examine and change their own behaviour - as individuals and teams - to model these throughout the business.
Further development was provided in a 2 day follow up event to allow each General Manager to lead a series of 4 hour workshops for all 8,000 staff throughout the group. The success of the process was based on the combination of the 'service profit chain' - making the link between effective leaders, loyal employees and satisfied customers - and specific personal development, based on direct feedback delivered live in the workshops. The teams worked on tangible actions to implement their brand propositions alongside creating a personal vision for their future. By liberating personal potential - utilizing visualization techniques - throughout the business, individuals, teams and hotels or clubs were able to 'shine' for their customers. The aim was to support a new simplified vision or North Star - 'special people creating special experiences'.
"7days worked with our senior team to create an approach that genuinely brought the strategic aims for our brand and for our culture together. The programme we delivered together made a real difference - exceeded all our expectations - and has built a momentum in our hotels and clubs that continues to add value to our business and our customers."
Carl Leaver, Chief Executive, De Vere Group
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Carl Leaver, DeVere
How we helped DeVere 'Shine' . . .
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DeVere:
Culture Change & Engagement
7days worked with the De Vere Group to engage all their staff across three brands - De Vere Hotels, Village Hotels and Greens Health Clubs - in both customer brand values and corporate cultural values. Under the banner of 'Shine', we designed a series of 3 day launch events for all the hotel and club senior teams to introduce the values and to help these key leaders examine and change their own behaviour - as individuals and teams - to model these throughout the business.
Further development was provided in a 2 day follow up event to allow each General Manager to lead a series of 4 hour workshops for all 8,000 staff throughout the group. The success of the process was based on the combination of the 'service profit chain' - making the link between effective leaders, loyal employees and satisfied customers - and specific personal development, based on direct feedback delivered live in the workshops. The teams worked on tangible actions to implement their brand propositions alongside creating a personal vision for their future. By liberating personal potential - utilizing visualization techniques - throughout the business, individuals, teams and hotels or clubs were able to 'shine' for their customers. The aim was to support a new simplified vision or North Star - 'special people creating special experiences'.
"7days worked with our senior team to create an approach that genuinely brought the strategic aims for our brand and for our culture together. The programme we delivered together made a real difference - exceeded all our expectations - and has built a momentum in our hotels and clubs that continues to add value to our business and our customers."
Carl Leaver, Chief Executive, De Vere Group
Read more>
Carl Leaver, DeVere
How we helped DeVere 'Shine' . . .
Read more>