Client: BBC
MC&A effectiveness
BBC MC&A (Marketing, Communication & Audience) conducts marketing, publicity and audience "insight" activities for all BBC output across radio, TV, digital and internet channels. As a result of a "Value for Money" audit, this BBC division had to refocus its resources to "make things simpler", and operate with 25% fewer resources.
Of the project Chris Mundy, Head of Audience Services, said "7days is forcing us to realise that not only do we need to change, but that we can change!"
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BBC:
MC&A effectiveness
BBC MC&A (Marketing, Communication & Audience) conducts marketing, publicity and audience "insight" activities for all BBC output across radio, TV, digital and internet channels. As a result of a "Value for Money" audit, this BBC division had to refocus its resources to "make things simpler", and operate with 25% fewer resources.
Of the project Chris Mundy, Head of Audience Services, said "7days is forcing us to realise that not only do we need to change, but that we can change!"
Read more>