Any meaningful and lasting change in any organisation, starts on the inside of an individual and works its way out. We believe this to be a critical part in launching and sustaining your values - for us it's where the rubber hits the road.
Culture Change - Our beliefs
• Cultural transformation and employee engagement are 2 sides of the same coin. Engaged employees make the change happen.
• Culture change can have different triggers, but always has the same success factors: the individual and collective desire and 'will'.
• This requires a compelling story, some push and some pull.
• And the story needs to reflect the
WHY ~ Strategy, Goals, Market.
WHAT ~ Brand, Promises, Message.
HOW ~ Values, Behaviours, Performance promises you make to your customers.
We know that culture change is most successful when linked to your brand message, and aligned with your strategy.
How we go about it .
The following model illustrates our basic approach to culture change and engagement. Four key interrelated steps, based on the philosophy of service profit chain, will arrive at an aligned and high performance culture;
1. Define
• building the business case
• building a strong rationale
• defining a compelling vision
• get the story right
• create compelling collateral / branding
2. Engage
• fast track on-boarding
• prime the organisation
• tell the story
• spread the word
3. Enable
• target management and employee communities
• empahasis on moving culture from understanding to enablement
- integrated messages & style
- highly experiential
- delivered by your people
4. Reinforce
• Organisational
- performance management
- reward & recognition
- turning it into 'Business as Usual'
• Personal
- debrief sessions, 1:1 / team
- breakthrough sessions, regional / national
- ongoing performance dialogues
Why 7days
Since our inception culture change has been on the agenda of our clients. We have worked with many business leaders to help them bring about lasting culture shifts in their organisations.